Content Strategist & Creator
I'm Rebecca, an expert in social media and content strategy. After studying photojournalism in college, I moved to New York City to pursue a career in the magazine industry. My background in writing and photography then led me to start working as social media editor. I'm a rare combination of analytical and visual, making me the perfect fit to increase both traffic and brand identity. I specialize in celebrity interviews and creative direction for short-form video. I am an experienced team leader who prioritizes strategic growth and providing mentorship to junior employees.
When I'm not at work, I'm probably still on social media or exploring the amazing city I call home. I'm style and travel obsessed. No day goes by without me finding an opportunity to create new content.
2021 - Present
TODAY Show, Commerce Social Lead
I currently lead the social team for Shop TODAY, the commerce vertical for the TODAY show. This position involves setting a strategy to grow traffic and revenue across Instagram, Facebook, TikTok, and more. When I started the position, I revamped all workflow process and content calendars to streamline efficiency. I manage a team of two junior editors and top-edit all copy. This also involves art directing social visual assets and acting as lead editor and producer for all photos, videos, and graphics.
2017 - 2021
Health Magazine, Senior Social Media Manager
I made strategic decisions to continuously grow
traffic, engagement, and brand identity across all social
platforms including Facebook, Instagram, Pinterest, Flipboard, MSN, and more. This strategy increased Instagram traffic 73% YOY and followers by over 550K. I created and executed creative franchises such a #MantraMonday, a video series that has featured celebrities like Queen Latifah and Lucy Hale. I also produced and executed all brand-side events and influencer relations. As a manger to up to three junior editors at a time, I taught others to execute strategy and provided mentorship to grow their skills.
2016 - 2017
Allure Magazine, Social Media Manager
Known as a guru when it comes to social packaging, I trained editors to choose captivating images and write clicky headlines that will translated to increased traffic. I increased the Allure Facebook page from 700k to 1.1 million followers by placing emphasis on social video; this was the largest percent growth out of any Condé Nast brand’s Facebook page during this time.
2015 - 2016
Country Living & Woman's Day, Social Media Editor
Promoted to manage all social media across two major brands after increasing the Country Living Instagram by 300k followers
in just a few months. Gained 800k followers for the brand overall. Responsible for executing all social posts and graphic creation for Facebook, Instagram, Pinterest, and more.
Country Living Magazine, Web Editorial Assistant
I pitched and wrote at least three stories per day based on viral potential, driven by data. Monitored emerging online trends across social media, Imgur, Reddit to identify content as it went viral. Assisted with Country Living’s Facebook page and tracked analytics using Chartbeat and Omniture.
O, The Oprah Magazine, Freelance Photo Assistant
Supported the Photo Director and photo department with all administrative tasks and photo shoot production. Provided on-set assistance for Ms. Oprah Winfrey and staff during cover shoots.
BS, May 2014
Journalism with a concentration in Photojournalism
Magna Cum Laude
Studied Communication and Photography