Rebecca

Shinners

Content & Social Strategist
 

About Me

Hi there! I'm Rebecca, an expert in social media and content strategy. After studying photojournalism in college, I moved to New York City to work in the magazine industry. My background in writing and photography led me to start working as social media editor. I'm a rare combination of analytical and visual, making me the perfect fit to increase both traffic and brand identity. These days, I can be found regularly interviewing celebrities and producing photos and videos for social media.

When I'm not at work, I'm probably still on social media or exploring the amazing city I call home. I'm style and travel obsessed. No day goes by without me finding an opportunity to create new content.

 

Work Experience

2017 - Present

Health Magazine, Social Lead 

I constantly make strategic decisions to continuously grow

traffic, engagement, and brand identity across all social

platforms including Facebook, Instagram, Pinterest, Flipboard, MSN, and more. I create and execute creative franchises such a #MantraMonday, a video series that has featured celebrities like Queen Latifah and Lucy Hale. I also produce and execute all brand-side events and influencer relations. As a manger to up to three junior editors at a time, I'm constantly teaching others to execute strategy and watching them grow. 

2016 - 2017

Allure Magazine, Social Media Manager

Known as a guru when it comes to social packaging, I trained editors to choose captivating images and write clicky headlines that will translated to increased traffic. I increased the Allure Facebook page from 700k to 1.1 million followers by placing emphasis on social video; this was the largest percent growth out of any Condé Nast brand’s Facebook page during this time. 

2015 - 2016

Country Living & Woman's Day, Social Media Editor

Promoted to manage all social media across two major brands after increasing the Country Living Instagram by 300k followers

in just a few months. Gained 800k followers for the brand overall. Responsible for executing all social posts and graphic creation for Facebook, Instagram, Pinterest, and more.

2015 

Country Living Magazine, Web Editorial Assistant

I pitched and wrote at least three stories per day based on viral potential, driven by data. Monitored emerging online trends across social media, Imgur, Reddit to identify content as it went viral. Assisted with Country Living’s Facebook page and tracked analytics using Chartbeat and Omniture.

2014

O, The Oprah Magazine, Freelance Photo Assistant    

Supported the Photo Director and photo department with all administrative tasks and photo shoot production. Provided on-set assistance for Ms. Oprah Winfrey and staff during cover shoots.

 

Education

BS, May 2014

Boston Univerisy

Journalism with a concentration in Photojournalism

Magna Cum Laude

2010-2012

Tulane Univeristy

Studied Communication and Photography

 

Contact Me

Want to work together? I'm available for content creation in the NYC area and virtual consulting.

Get in touch now!

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